For best results, wash with love.
Loosely knit on vintage machines for the softness of a well-worn tee, our garments are something special. And special deserves extra love, don’t you think? Take care of your Alternative faves with laundry tips from our fam — sure to help them last even longer.
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WASH LESS (WHEN YOU CAN) If it’s spot-free and smelling fresh, skip the wash and hang it up. Washing less is just as good for your clothes as it is for our planet. |
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ALWAYS WASH COLD When it’s time to take them for a spin, set the temp to cold. It’s the best way to keep that dreamy softness going–wash after wash. |
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HANG DRY Heat from the dryer can really take the life outta your faves. Try to get into the habit of hanging them to dry, old-school style. |
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OPT FOR ECO DETERGENTS Forget that laundry list of harsh chemicals–and spring for green, plant-based detergents. No doubt Mother Nature will thank you. |
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WATCH FOR PILLING Hey, it happens–with soft poly fibers, these fibers can pill. Grab a pilling shaver, and you’ll be all set. |
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GARMENT-DYED PIECES If it says “garment-dyed,” it’s made with rich, vibrant pigments. So rich, they can rub off in the wash. These are best washed alone. |
Take care,
