Wear With Care

By Alternative
March 13, 2019

For best results, wash with love.

Loosely knit on vintage machines for the softness of a well-worn tee, our garments are something special. And special deserves extra love, don’t you think? Take care of your Alternative faves with laundry tips from our fam — sure to help them last even longer. 

 
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WASH LESS (WHEN YOU CAN)

If it’s spot-free and smelling fresh, skip the wash and hang it up. Washing less is just as good for your clothes as it is for our planet.

 
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ALWAYS WASH COLD

When it’s time to take them for a spin, set the temp to cold. It’s the best way to keep that dreamy softness going–wash after wash.

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HANG DRY

Heat from the dryer can really take the life outta your faves. Try to get into the habit of hanging them to dry, old-school style.

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OPT FOR ECO DETERGENTS

Forget that laundry list of harsh chemicals–and spring for green, plant-based detergents. No doubt Mother Nature will thank you.

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WATCH FOR PILLING

Hey, it happens–with soft poly fibers, these fibers can pill. Grab a pilling shaver, and you’ll be all set.

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GARMENT-DYED PIECES

If it says “garment-dyed,” it’s made with rich, vibrant pigments. So rich, they can rub off in the wash. These are best washed alone.

 

 

 

Take care,

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Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle. See what we have to say.

Related: Inside Alternative, Softness is Our Story, Eco

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Alternative

Fabric first – eco-friendly clothing designed with purpose.