Home grown, home spun

By Alternative
August 29, 2016

This Labor Day, let's celebrate the contributions of American workers and the strength and prosperity of our country. From our eco-friendly knits and organics to our classic athletic-inspired cuts, we design each product from the yarn-up, innovating from thread to finish. This means we work on a global scale, leveraging the strengths and sewing and fabrication techniques of different regions. However, we hold our USA born, bred and threaded fabrics near and dear to our hearts, including our Eco-Jersey varieties, Eco-Fleece, Eco-Nep Jersey, Eco-Mock Twist and others.




Our classic medium-weight jersey is knit on machines calibrated to replicate the look and feel of a well-worn vintage tee.

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Inspired by classic gym wear and made with a blend of sustainable materials, our iconic medium-weight Eco-Fleece is knit on machines calibrated to replicate a vintage-soft look and feel. The fabric undergoes a proprietary wash to deliver unmatched softness.

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Eco-Nep Jersey

Our medium-weight Eco-Nep Jersey features intentional imperfections, called "neps" which are made from recycled and organic fabrics to create variations in color and texture that add depth to each garment.


Mock Twist 

Eco-Mock Twist features a speckled textural look, imparted by dyeing each fiber a different color prior to knitting.


We respect and value the rights of our workers and believe in the right to fair and safe workplace conditions not just in the United States but globally. Our factories are in accordance with the Fair Labor Association (FLA) Workplace Code of Conduct and are certified by Worldwide Responsible Accredited Production (WRAP), an independent, non-profit team of global compliance experts.

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Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle. See what we have to say.

Related: Softness is Our Story

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Fabric first – eco-friendly clothing designed with purpose.