Alternative's Bike Team Scatters Seeds and Smiles across Venice, CA

By Alternative
April 25, 2011

Bike Activation day 3-20 copy
To kick off the grand opening of our new store, we sent a bike team out onto the streets of Venice to say greetings and salutations to all of our new neighbors.  Riding on bikes provided by Linus bikes (another fine business seated on Abbot Kinney Blvd!) and towing hand-made bike carts, our bicyclists rode down the Venice Beach Boardwalk, over the canals and all throughout the neighborhood armed with eco-friendly goodies and store specials.  Everyone from tourists to residents were invited to prepare planters and pots with a variety of herbals seed to add to their gardens.  The bike team also delivered beautifully potted succulents to other businesses that populate the ever-popular shopping district known as Abbot Kinney Blvd.



Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle. See what we have to say.

Related: Abbot Kinney, Venice

Join the conversation


Fabric first – eco-friendly clothing designed with purpose.