Soft. Simple. Sustainable.
An Alternative lifestyle is a mindset. By purchasing from a fabric-first company, you aren’t just getting everyday basics, you’re investing in every stage of our garment life cycle, including the materials and processes we use to make it.
What we’re working with:
Fiber to finish
By partnering with us, you’re investing in every stage of our products’ lifecycle, including the materials & processes we use to make it. We ensure responsible manufacturing every step of the way, from sourcing fibers to the welfare of our workers.
Our garments are crafted with sustainable materials & processes, including organic & recycled materials, low-impact dyes & water-conserving washes.
Alternative ensures fair, safe & clean workplace conditions on a global scale. A majority of our factories are WRAP-certified, and all of them adhere to Fair Labor Association guidelines & workplace code of conduct.
Packaging & distribution contribute to waste, so we use oxo-biodegradable mailer bags & have implemented a vendor recycling program.
We’re joining the Fashion Revolution, because clothes shouldn’t come at the expense of our planet or people. Here are some the faces behind your favorite tee.
Soft by nature.
Crafted responsibly using sustainable materials and processes.