Welcome to the Alternative Blog, your hub for all things Alternative. Here, you'll get the latest on our community, as well as fashion, music, pop culture, and more!
Alternative is thrilled to present The Peach Kings, this season's featured artists and the faces of our Spring 2012 campaign. We can't get enough of this rising indie band, made up of Paige Wood and Steven Dies, so we asked them to bring their "gypsydelic" sense of style to our "Oasis of Color" spring collection. Check out The Peach Kings in our new Spring Lookbook and make sure you enter to win our Peach Kings' Top Picks Sweepstakes to take home their favorite spring styles!
Chelsea Handler is one funny lady on her nightly talk show and in her hilarious books, and now NBC has created a sitcom based on her popular book, Are You There, Vodka? It's Me Chelsea. Although this time the show isn't starring her - it features Handler look-a-like Laura Prepon instead - and in next week's OK! magazine, Prepon poses in Alternative's Burnout Deep V-Neck with Pocket Tee in Violet. Check out the new sitcom "Are You There, Chelsea?" tonight (January 11th) at 8:30 pm ET on NBC. We might just see more of Prepon rocking other Alternative styles!
With the year coming to a close, we wanted to give our community a quick look into the past with our hand-picked list of the top 11 best Alternative moments of 2011. From fashion shows and events to charity partnerships and grand openings, these are our most memorable moments of the year.
11. Earlier this month, we launched our Abbot Kinney store’s T-Shirt Recycling Program benefiting Upward Bound House in efforts to eliminate homelessness in California.
10. In March, our PR team went on the road to Austin, Texas for SXSW to promote the brand and share in all the fun. We hosted the Alternative Lounge and served as the go-to spot for VH1 interviews with popular artists like Foster the People, Duran Duran, Dirty Vegas and Moby.
9. In April, we introduced a year-long partnership with Susan G. Komen for the Cure and designed the Alternative Pink Ribbon collection which gives 10% of retail price to benefit breast cancer with a minimum $25,000 donation.
For the past two months, "It Girl" Selena Gomez has been rocking our Dakota bag almost everywhere she's been. The black leather handbag with a skinny suede shoulder strap and a zip closure is super-convenient and roomy with two external side pockets and one internal pocket. This bag's the perfect size for a girl on-the-go for day or night. Check out some of Selena's best looks with her Alternative Dakota bag!
Just this past week, Mandy Moore was seen looking particularly stylish and comfy in a perfectly coordinated head-to-toe Alternative outfit. While running errands in California on December 9th, Mandy was spotted wearing our Long Sleeve Zip Hoodie, Destroyed V-Neck Tee and fleece Costanza Gym Pant. Looking good, Mandy!