East Meets West: Finding Inspiration for Summer 2011 in the Heart of Japan

Note: In the wake of Japan’s recent tragedy, our hearts go out to those affected. To the millions of people whose lives have been forever changed, we’re offering our support. Learn how you can help spread the heart with Greg Alterman, Shenae Grimes and the Yoshiki Foundation. To make a difference with what you wear, you can also check out Richard Chai’s LOVE JAPAN tees and tanks. 100% of the proceeds benefit Japan relief efforts for earthquake and tsunami victims. Remember, no effort is too small.

Last year, Alternative's key designers and innovaters—headed by Founder and Chief Creative Officer Greg Alterman—journeyed to Tokyo, Japan to explore everything from the urban lifestyle and architecture to the stunning natural landscape and ancient works of art. They wandered down side streets, strolled through lush, landscaped parks, tasted to-die-for local fare and (that’s right) attended a traditional sumo wrestling match. Over the course of two weeks, what they found was a seemingly endless pool of inspiration for Alternative’s new summer 2011 collection.