Alternative and Mara Hoffman Make a Splash at Miami Fashion Week

 
Last Saturday, July 17th, ready-to-wear and swimwear designer Mara Hoffman wowed audiences at Mercedes-Benz Fashion Week in Miami with her Swim Resort 2011 Collection, Mystic Jungle. Hoffman showcased a variety of unique silhouettes and eye-catching prints, including her original "Chief" print poncho (pictured above) made with Alternative's proprietary Eco-Fleece fabric. Lightweight and ultra-soft, the Mara Hoffman for Alternative Apparel poncho is perfect for those balmy summer evenings and late-night beach campfires. As part of the designer collaboration, VIP guests also received an exclusive custom tee in Alternative’s Big League Baseball Burnout style, designed with Hoffman's Crystal Collage artwork.