Alternative Apparel Blog

Inside Alternative: Emilee Heath

Outside our headquarters office, Alternative's Assistant Accounting Manager likes to show off her artsy side by designing vintage jewelry. Since 2008, Emilee Heath has been creating rustic pieces for her jewelry line, My Mom's Basement, which she sells on the creative marketplace, Etsy. We caught up with Emilee to find out what inspires her, how she started creating jewelry and exactly what goes into making the "Modern Hands. Vintage Materials" line. Check out our Q&A!

Inside Alternative: Abby Williamson

At Alternative, we like to highlight our company family for their accomplishments and activities outside of the office. Today, we'd like to feature our very own Abby Williamson. She's Alternative's Purchasing Manager by day and creative photographer by night and on the weekends. Read on to find out why photography is Abby's escape from the hustle and bustle of her busy life. 

The GQ 100: The Coolest Block in America

The April issue of GQ features "The GQ 100" which consists of the magazine's top 100 stores, restaurants, trends and clothes among other topics and our flagship store on Abbot Kinney Blvd. in Venice, Ca. made the list... well, sort of.

Alternative Apparel: Behind the Brand 2012

Want to take an inside glimpse into the Alternative brand, culture and lifestyle that we center our comfortable clothing around? Watch our 2012 brand video above, featuring the song "Thieves and Kings" by our musical muses the Peach Kings.

Socialize with Us

We love getting to know our Alternative brand supporters and becoming friends with each and every one of you. If you're social media savvy and want to connect with us, we'd love it! Check out below for where you can find us in the social media world.

• "Like" us on Facebook
• Follow our random thoughts on Twitter
• Follow our interests on Pinterest
• Follow our artistic photos on Tumblr
• Follow our adventures on Instagram @AlternativeApparel

We look forward to socializing with you!

Meet Our Designers: Greg & Lissa

Alternative founder and Chief Creative Officer Greg Alterman and Design Director Lissa Zwahlen are the talented duo behind the comfortable Alternative collections that we love so much. With every collection, both creative minds turn their inspirations and ideas into reality - most recently with Alternative's Oasis of Color collection. For the spring 2012 line, design guru Lissa dished on her favorite looks while Greg gave us the details on his favorite classic Alternative styles. Below are their top picks!