We love getting to know our Alternative brand supporters and becoming friends with each and every one of you. If you're social media savvy and want to connect with us, we'd love it! Check out below for where you can find us in the social media world.
We look forward to socializing with you!
Alternative founder and Chief Creative Officer Greg Alterman and Design Director Lissa Zwahlen are the talented duo behind the comfortable Alternative collections that we love so much. With every collection, both creative minds turn their inspirations and ideas into reality - most recently with Alternative's Oasis of Color collection. For the spring 2012 line, design guru Lissa dished on her favorite looks while Greg gave us the details on his favorite classic Alternative styles. Below are their top picks!
Street fashion aficionado and design extraordinaire, Tiffany Ruiz is the latest addition to Alternative’s Los Angeles Design Lab. Coming from a lifelong interest in fashion which led her to a design career, this California girl has what it takes to create super comfortable and fashionable pieces for our brand. As Alternative’s Women’s Designer, Tiffany brings tons of creative ideas to the inspiration board in order to build the brand’s seasonal collections.
Last night, members of the Alternative family gathered together at our headquarters to participate in a competition inspired by the popular fashion design television show, Project Runway. Atlanta and L.A. employees with a wide range of fashion design backgrounds entered into the Project Alternative competition. Some had a head start as they are designers in our L.A. office, while others had a chance to express a rarely seen creative side as members of our Warehouse, Human Resources and Customer Experience departments.
With the year coming to a close, we wanted to give our community a quick look into the past with our hand-picked list of the top 11 best Alternative moments of 2011. From fashion shows and events to charity partnerships and grand openings, these are our most memorable moments of the year.
11. Earlier this month, we launched our Abbot Kinney store’s T-Shirt Recycling Program benefiting Upward Bound House in efforts to eliminate homelessness in California.
10. In March, our PR team went on the road to Austin, Texas for SXSW to promote the brand and share in all the fun. We hosted the Alternative Lounge and served as the go-to spot for VH1 interviews with popular artists like Foster the People, Duran Duran, Dirty Vegas and Moby.
9. In April, we introduced a year-long partnership with Susan G. Komen for the Cure and designed the Alternative Pink Ribbon collection which gives 10% of retail price to benefit breast cancer with a minimum $25,000 donation.
When it comes to fashion, Tiffani Williams has a style all her own. A self-proclaimed fan of “old-lady chic” who’s always on the search for handmade adornments and random vintage finds, Tiffani has mastered the art of coordinating unexpected yet perfectly put-together ensembles. Lucky for us, this style-savvy vintage-lover decided to bring her one-of-a-kind creative talent to Alternative's Los Angeles Design Lab. As Senior Product Development Manager, Tiffani specializes in developing and engineering those famous fabrics and specialty washes that give Alternative clothes their signature vintage softness.
