On Monday, July 30th, Alternative and online retailer Shopbop hosted an event in New York City to celebrate a creative collaboration with actress Olivia Wilde and her partner-in-good Barbara Burchfield.
On Sunday, July 22nd in the hip Westside area of Atlanta, tomato lovers united for a day of tomato-y concoctions made from top Atlanta chefs and mixologists. Melissa, our Marketing Campaigns Specialist, and I decided to take on the great tomato fest that is the Attack of the Killer Tomato Festival and brave the hot southern sun to taste tomatoes in many the most unique of dishes. In its fourth year, this festival really beats other food festivals with all-inclusive tomato dishes and cocktails from 37 local restaurants and 12 mixologists from around town. And the best part? It all goes to a great cause, benefitting Georgia Organics.
Actress and philanthropist Olivia Wilde has a reputation for helping people in need and giving back to less fortunate communities, particularly in Haiti. This year, the A-lister wanted to further her contributions to Haiti by co-designing a limited-edition bag for charity with her partner-in-good Barbara Burchfield and our very own Accessories Director, Mollie Culligan.
On April 16th, Alternative launched its Tribes of Summer collection, introducing a cultural fusion of tropical prints, native patterns and island hues. As our Design and Creative teams went to work, we thought, what better way to immerse ourselves in the season than with an underwater photo shoot? To capture summer’s carefree vibe and highlight our rich mixture of hot colors, flowing fabrics and body-baring silhouettes, we turned to photographer Ari Abramczyk. Here’s what Ari had to say about her work, her inspiration and summer 2012.
What inspired you to become photographer? I have been a photographer since 9.11.2001. I lived in New York, six blocks away from the World Trade Center, and witnessed the Twin Towers falling. I took images of the event, including the two buildings falling, and the aftermath. I walked the length and width of Manhattan to document the protests, the candlelight vigils, the businesses that opened their doors to strangers, the standing ovations for the firefighters and policemen. I was a photographer in that moment, and I knew that there was little else I wanted.
Alternative is thrilled to present The Peach Kings, this season's featured artists and the faces of our Spring 2012 campaign. We can't get enough of this rising indie band, made up of Paige Wood and Steven Dies, so we asked them to bring their "gypsydelic" sense of style to our "Oasis of Color" spring collection. Check out The Peach Kings in our new Spring Lookbook and make sure you enter to win our Peach Kings' Top Picks Sweepstakes to take home their favorite spring styles!