Everyone knows that homemade gifts are the best gifts because they are thoughtful and individually created for a specific person. This Valentine's Day, we wanted to help our shoppers create an original do-it-yourself tee for their loved one or a special treat for themselves, so we hend a "Love is in the Air" DIY event this past Saturday at our Abbot Kinney flagship store.
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Street fashion aficionado and design extraordinaire, Tiffany Ruiz is the latest addition to Alternative’s Los Angeles Design Lab. Coming from a lifelong interest in fashion which led her to a design career, this California girl has what it takes to create super comfortable and fashionable pieces for our brand. As Alternative’s Women’s Designer, Tiffany brings tons of creative ideas to the inspiration board in order to build the brand’s seasonal collections.
Last night, members of the Alternative family gathered together at our headquarters to participate in a competition inspired by the popular fashion design television show, Project Runway. Atlanta and L.A. employees with a wide range of fashion design backgrounds entered into the Project Alternative competition. Some had a head start as they are designers in our L.A. office, while others had a chance to express a rarely seen creative side as members of our Warehouse, Human Resources and Customer Experience departments.
The borough of Brooklyn breeds no shortage of artisans whose focus…some may call it obsession…is based on the art of craftsmanship, quality and sustainability. No matter the reasons for this renewed interest in artisan culture, it’s fostering a new appreciation for hand-worked home wares.
Everyone has a different way of bringing an idea to life. For instance, some people might write it down immediately, some might call a friend to discuss and others tend to use artistic forms like music or art to bring “something from an idea to reality,” in the words of Randy Noborikawa.
When it comes to fashion, Tiffani Williams has a style all her own. A self-proclaimed fan of “old-lady chic” who’s always on the search for handmade adornments and random vintage finds, Tiffani has mastered the art of coordinating unexpected yet perfectly put-together ensembles. Lucky for us, this style-savvy vintage-lover decided to bring her one-of-a-kind creative talent to Alternative's Los Angeles Design Lab. As Senior Product Development Manager, Tiffani specializes in developing and engineering those famous fabrics and specialty washes that give Alternative clothes their signature vintage softness.
