Welcome to the Alternative Blog, your hub for all things Alternative. Here, you'll get the latest on our community, as well as fashion, music, pop culture, and more!
In December, we introduced you to Upward Bound House, a safe haven in Santa Monica for homeless families with children to live while they get back on their feet. As of now, our flagship Abbot Kinney store has donated well over 200 clothing items to the organization over a three month span. Recently, our own assistant manager Caroline Yohanan got a chance to speak with UBH’s Volunteer and Services Coordinator, Rebecca Zada, at a volunteer day. Here’s the inside scoop on Zada’s fulfilling job and what’s in store for the future of Upward Bound House.
It's no secret that Kristen Stewart always looks great in every Alternative piece she wears. Although this is a simple white Perfect V-Neck tee, she pulls off this outfit flawlessly with dark jeans and looks effortlessly cool.
We love getting to know our Alternative brand supporters and becoming friends with each and every one of you. If you're social media savvy and want to connect with us, we'd love it! Check out below for where you can find us in the social media world.
Alternative founder and Chief Creative Officer Greg Alterman and Design Director Lissa Zwahlen are the talented duo behind the comfortable Alternative collections that we love so much. With every collection, both creative minds turn their inspirations and ideas into reality - most recently with Alternative's Oasis of Color collection. For the spring 2012 line, design guru Lissa dished on her favorite looks while Greg gave us the details on his favorite classic Alternative styles. Below are their top picks!
Everyone knows that homemade gifts are the best gifts because they are thoughtful and individually created for a specific person. This Valentine's Day, we wanted to help our shoppers create an original do-it-yourself tee for their loved one or a special treat for themselves, so we hend a "Love is in the Air" DIY event this past Saturday at our Abbot Kinney flagship store.
Alternative is thrilled to present The Peach Kings, this season's featured artists and the faces of our Spring 2012 campaign. We can't get enough of this rising indie band, made up of Paige Wood and Steven Dies, so we asked them to bring their "gypsydelic" sense of style to our "Oasis of Color" spring collection. Check out The Peach Kings in our new Spring Lookbook and make sure you enter to win our Peach Kings' Top Picks Sweepstakes to take home their favorite spring styles!
