Oasis of Color: Alternative's Spring 2012 Collection at LA Fashion Week

 
What a week! While our website saw the launch of our new holiday collection with soft, cozy pieces for the winter ahead, our spring 2012 collection was hitting the runway during LA Fashion Week! The collection, entitled Oasis of Color, features sun-bleached desert washes, bold prints and a vibrant color palette, landscape of California’s Palm Springs desert. Looks were modeled for both women and men at Vibiana, a renovated cathedral in the heart of downtown Los Angeles. The runway show was styled by Ilaria Urbinati and featured additional products by Soludos espadrilles and Pennyroyal jewelry; hair was done by Warren Tricomi & make-up by Napoleon Perdis.  Guests at the show were also treat to a live music performance by the incredibly talented and super soulful singer-songwriter Ry Cuming.

Above: Highlights from the show including interview with Alternative's Founder Greg Alterman and Design Director Lissa Zwahlen.  Below: Full runway show.

 

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