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Earlier this month, pro-peace organization LA vs. War held its second annual “Art for Peace in the Hope Era” show in downtown Los Angeles. The massive three-day experiential art exhibition and cultural event presented some of today’s most prolific, pro-peace/anti-war and political artists in multi-media.
Continue reading "LA vs. War: Art for Peace in the Hope Era" »
60’s rock legend Gram Parsons loved Joshua Tree National Park. He loved it so much in fact, he made it known amongst his friends that when he died he wanted be cremated and his ashes scattered at his favorite landmark, Cap Rock.
Ironwood, marble, jet, bronze, onyx, obsidian, alabaster and metal are just a few of the myriad materials that sculptor and designer Alma Allen uses to create his one-of-a-kind masterpieces. Specializing in woodworking and furniture art, Allen’s creations are made from simple, reclaimed materials that he finds within his natural surroundings, such as salvaged wood and stones. From custom dressers made with California claro walnut burl—his favorite wood—to sleek coffee tables made of cedar and powder coated metal, Allen’s timeless designs are chunky and solid with a distinct earthiness that reflects his appreciation for nature.
Continue reading "Carving a Niche: Master Woodworker Alma Allen" »
Alternative was delighted to once again serve as the official t-shirt sponsor for one of the fashion industry's top events: Mercedes-Benz Fashion Week in New York! During the event, volunteers and workers wore specially designed Fashion Week tees that were printed on Alternative's own super soft apparel. But we didn't stop there! In and out of top designers' Spring 2012 runway collections, our PR Director Molly Raney caught some Fashion Week attendees wearing their own favorite Alternative pieces in the shows and on the streets.
Continue reading "Alternative at Mercedes-Benz Fashion Week 2011" »
Southern California’s high desert is known for its amazing landscapes, hot weather and history of eccentric residents. One of its lesser-known eccentrics was a retired pilot named George Van Tassel who claimed to have been abducted by aliens who gave him a technique for reversing the aging process. After his alleged encounter, Van Tassel began to build a structure he called “The Integratron” which he said would act as “an electrostatic generator that would supply a broad range of frequencies to recharge the cell structure.” Basically his intention was for the Integratron to create a huge amount of electricity, and that electricity would act as a fountain of youth of sorts, as well as a time machine and anti-gravity devise.
Last week, we unveiled our new Reworked Collection, featuring limited-edition Alternative pieces, reconstructed and repurposed with hand-crafted vintage accents by Reworked Goods. Available exclusively at our Abbot Kinney flagship store in Venice, CA, each specially designed style has been detailed with mid-century guitar straps from the 1950s and 1960s to give our signature vintage-soft clothes and accessories a truly Alternative edge.
