Alternative Apparel Blog

Kathryn Budig

One of the most widely recognized faces in yoga, Kathryn Budig has a zest for life and passion for living well. In addition to her regular classes at Yogaworks in Santa Monica and online workouts at yogaglo.com, Kathryn also shares her knowledge as a contributing writer for Huffington Post, Yoga Journal, Yahoo Shine's Living Section and MindBodyGreen. An avid food lover, she’s quick to share her healthy, organic and eco-friendly recipes. She has graced the covers of Yoga Journal, Yoga International, Om Yoga and Common Ground and been featured on E!, The Food Network, Shape and The New York Times. And as if that’s not enough, Kathryn co-founded Poses for Paws in her spare time, an organization dedicated to raising money for animal shelters through yoga. We recently had the pleasure of meeting up with Kathryn to find out a little bit more about the famed yoga and fitness guru.

DIY with Alternative and Foam Magazine

Last weekend, our flagship store in Venice, CA hosted a DIY event with Foam magazine.  Shoppers and attendees had the opportunity to customize their favorite Alternative tee, tank or sweater working with blogger Aimme Santos of SwellMayde as well as Alternative's very own Design Director Lissa Zwahlen.  Free beverages were provided by Izze and a special acoustic set was performed by Vincenzo Barba of Hot Chicks on Pogo Sticks.


Aimee provided us with a step-by-step process to transform your tee (she used the Eco-Heather crew, but you can use whatever tee your heart desires!) into a stunning design with fringe and a custom pocket:

In Good Company: Lukas Haas

Cynthia Carvajal and Ocean Lifeline

Recently, Greg had the pleasure of meeting Cynthia Carvajal, a professional fire performer turned ocean conservationist. After a life-changing experience swimming with wild dolphins in Key West, Florida, Cynthia was inspired to start Ocean Lifeline, a nonprofit dedicated to spreading awareness on the adverse effects of human impact on the world’s oceans. Here’s what Cynthia has to say about her eco-conscious epiphany and her mission as founder of Ocean Lifeline.

Making eye contact with a dolphin swimming four feet away from me shifted my awareness that we can coexist harmoniously with our environment. At that moment, I realized that one of my life’s missions was to protect whales, dolphins and marine-life from human destruction and fatality. It became clear to me that I needed to reevaluate my lifestyle as a consumer living in New York. Without hesitation, I sold everything I owned and relocated Hawaii.

Nick Onassis: Designer, Innovator & Practical Craftsman

Nick Onassis has never been one for ordinary artistry—or wasting Mother Nature’s valuable resources. As a child, he and his family lived on a winery in Tasmania. On a daily basis, he was forced to use his hands in nature in order to fulfill his priorities within the winery business. Nowadays he uses his hands for sculpting and artistry—including the one-of-a-kind fixtures in Alternative’s flagship Venice store—a true craftsman mastermind. Check out our Q&A interview with the eclectic artist himself.

Greg and... Jaime King