New Logo! New Brand Design! And Our New Campaign for Spring 2011

We've started the new year with a new logo and a fresh new design scheme for our brand, which you've probably already noticed throughout our website and our blog.  You may be asking, "What does this mean?  Are you going to make the same clothes?  Are you a different company?"  Fear not!  We're still the same Alternative you know and love, devoted to making fashionable and ultra comfortable clothing that's become a cornerstone of your wardrobe, whether you're dressing up or lounging around.  We decided to adopt a new logo and new brand design because we wanted something that was more "us" - a logo and design that reflects our commitment to comfort, our appreciation for detail and craftsmanship, and our love for our unique community of authentic, creative individuals.

For more info, click here for a peek at our new logo and what it stands for.

You can see further details of our new brand design in our new campaign video for our Spring 2011 collection:


Can't wait for Spring?  You're in luck: pieces from our new Spring line our now available in our online store for women and for men.

Comments

[Mr Ryan]

Good stuff! You guys nailed it with the 2011 video.

[moncler outlets shop]

So cute! I already like you on FB and also get your posts on Google Reader. :)