We're bringing you tidings of comfort and joy, just in time for the gift-giving season! Today, we're launching our latest collection for Holiday 2010, featuring plush scarves, cozy thermals, festive outerwear and more. Here's what Alternative founder and Chief Creative Officer Greg Alterman had to say about the new collection: "I wanted to develop a series of complimentary pieces for a sophisticated, layered look that would convey the warmth and comfort of the holiday season."
Watch "Comfort Me," the Holiday 2010 video, for a behind-the-scenes look at our brand new styles for women and men. Filmed at LA's historic landmark hotel, The Alexandria, the video captures the nostalgic, vintage-inspired look and feel of the holiday collection. Plus, check out the Holiday Shopping Guide for this season's top trends and gift-giving favorites.
×Melissa Metcalf
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