Alternative Apparel Blog

The Cool Side of Khakis

 
Khaki have been a staple in the American male wardrobe for nearly 100 years now, but the mere mention of these tan pants still sends some guys running in the direction of the denim section. But khakis don’t all have to be starched stiff with pleats and paired with a pocket protector and sweater vest. Lest we forget, James Dean and Steve McQueen wore khakis—remember those fantastic GAP ads circa 1993? (Marilyn Monroe and Andy Warhol wore khakis, too.)

Alternative Sponsors Outside Lands in San Francisco for a Third Year!

The Outside Lands music festival is celebrating its third year with another amazing collection of musicians and art this year on August 14 and 15.  For the third year in a row, this eco-friendly festival is taking place in beautiful Golden Gate Park in San Francisco.  Also for a third year in a row: Alternative is proud to be Outside Lands' official apparel sponsor!

Congratulations to The Peach Kings!

 
Late last week, Alternative named The Peach Kings the Grand Prize Winner of its first ever Unsigned Artist Competition. The August 5th event, which took place at Le Poisson Rouge in New York City, featured our four phenomenal finalists, including the Peach Kings, The Lighthouse and the Whaler, Button Willow Locomotive and M.anifest. While the performances were stellar all around, the California-based Peach Kings' immense talent and creativity, along with the support of their fans, has earned them the Grand Prize--which means they walked away with $1500 cash, an Alternative Apparel wardrobe, two Epiphone Hummingbird guitars and a spot in Paste magazine's fall music line-up. The duo will also be featured in an upcoming Alternative Apparel campaign. Thanks to our panel of judges and all who voted--your voices have been heard!

Check out more photos from this event in our Facebook photo album!