Visionary designer Richard Chai had fashionistas head over heels for his Richard Chai Love Fall 2010 collection at his Bryant Park show yesterday. The audience adored the casual luxury and utilitarian aspect of Chai’s latest ready-to-wear designs, which included lovely layered looks and elegantly tailored pieces made with Alternative’s original fabrications.
For his Richard Chai for Alternative Apparel looks, Chai worked with our semi-sheer and super-soft modal silk and linen jersey fabrics to create a series of street-chic pieces (shown above) with an effortlessly cool vibe. "I wanted to have a real nonchalance about the collection," said Chai of his inspiration, adding that he wanted to "capture the way art students dress."
As Chai’s secondary contemporary line which features high-fashion items at an attainable price point, Richard Chai Love is a welcome breath of fresh air in the fashion world. The exclusive Richard Chai for Alternative line will be sold at Refinery29.com.




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