Wanna know what's happening right now? Well, right now thousands and thousands of swellegant women and men in the fashion industry are descending upon Bryant Park in New York for Mercedes-Benz Fashion Week. Right about now they're climbing into a cab (to get that morning Starbucks fix) and right about now, this video is popping up on the screen in the backseat of the taxi:
C'est magnifique, n'est-ce pas? This short video is part of our spring campaign that we originally launched in a special photo collage featured in Flaunt magazine. Here's a bit more about the inspiration behind the video:
P.S. A special shout-out to Blind Man's Colour - the delightful tune from the video is entitled "Never Hope for Treasure" off their Wooden Blankets EP.
C'est magnifique, n'est-ce pas? This short video is part of our spring campaign that we originally launched in a special photo collage featured in Flaunt magazine. Here's a bit more about the inspiration behind the video:
Inspired in part by the famed romance between cultural icons Jane Birkin and Serge Gainsbourg and the overall vibrant allure of 1960s French pop culture, Alternative’s “I Kind of Love You” campaign video evokes a casual luxury and effortless cool that is synonymous with the premier brand’s fashion-forward, vintage-soft clothing and accessories. From music, art and cinema to the unforgettable icons themselves, the 60s French pop scene was abundantly rich in style and creativity; it was a cultural moment in time that was all about spontaneity, authenticity and comfort—both inside and out. Featuring the latest Alternative fashions for women and men, the film was shot in L.A.’s scenic Laurel Canyon neighborhood.
P.S. A special shout-out to Blind Man's Colour - the delightful tune from the video is entitled "Never Hope for Treasure" off their Wooden Blankets EP.
Brilliant! Love everything about AA ... product, branding, marketing all so good. I just did a post on my blog this morning on a few of your items that I kind of love;) Enjoy!
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