Finally, the week we’ve all been waiting for…no, not Discovery Channel’s Shark Week, it’s Mercedes-Benz 2010 New York Fall Fashion Week! This year marks our first major involvement in the world’s largest global fashion event. That’s right, kids, Alternative is collaborating with two of today’s hottest names in fashion, Richard Chai and Jeremy Scott, who will each be designing signature looks which will be styled into their respective runway shows.
Some of you may have seen Jeremy Scott’s designs on his huge following of top celebrity fans, such as Lady GaGa, Rihanna, Madonna and Gwen Stefani. Scott will show his collection on Wednesday, February 17, 2010 @ 1 pm at Milk Studios. Commenting on his signature Jeremy Scott for Alternative Apparel looks, Scott describes,
"The collection is inspired by fashion itself and with fashion as my muse, I created an homage to the little black dress. I’ve created three takes on the ever-modern women’s best friend—the black dress—using the super-soft and refined micro-modal spandex fabrics from Alternative Apparel."
Sounds like a match made in fashion heaven! As for the visionary Richard Chai, he’ll be showing his women’s collection on the runway on Thursday, February 11, 2010 @ 11 am at Bryant Park. Working with Alternative’s luxurious linen jersey and modal silk fabrics, Chai created an original take on the classic tee for his Richard Chai for Alternative Apparel looks. He says,
"I adored the idea of incorporating t-shirts that are reworked and reinterpreted to give the collection a cook, laidback edge - and who better to partner with than Alternative Apparel for fashion-forward tees and cutting-edge fabrics?"
We couldn't agree more, Richard. Both of the exclusive collaborations will be sold as limited edition, with a private run at a virtual pop-up shop Refinery29.com. Stay tuned for more details and footage from the shows later this week!
Image courtesy of mbfashionweek.com.
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