Most of you Alternative fans are probably already familiar with our one-of-a-kind Burnout fabric. If you’re not in the know, basically we knit together a blend of cotton and polyester and then burn the cotton out to produce a sheer, weathered fabric with a killer retro look and feel. And the best part? Burnout fabric undergoes an extensive process to produce years of authentic weathering, so no two pieces are exactly the same.
Anywho, our unique Burnout collection just got a whole lot better with the addition of an array of new styles and colors perfect for spring. Super-soft, breezy and right on trend, Alternative’s latest Burnout styles are definitely must-haves for spring. Here are a few of our new favorites:
- The Mama Cass Burnout Oversized Top – Perfect for day and hip enough for a night out, this is our go-to top for spring.
- The Petecia Asymmetrical Burnout Tank – Asymmetry is still huge this season. This fashion-forward style also makes a great poolside cover-up, or a dress for you shorter ladies (including myself).
- The Molly Crop Burnout Rolled Sleeve Tee – Crop tops are a top trend for spring 2010 and this one comes in an array of basic and vibrant hues.
- The MK Burnout Throw-Over – Don’t leave home without it. This sleeveless throw-over puts the finishing touch on any outfit.
- The Ian Burnout Leisure Shirt – Now you gentlemen can dress up your Burnout with this sleek, collared shirt. Check out the Kelly Green and Cobalt colors to brighten things up.
Now through February 1st, get 15% off select NEW Burnout Styles & Colors with our Spring 2010 Preview Sale. Just enter code CES111 at checkout to receive your discount.




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