With Thanksgiving just one week away, that annual cloud of holiday-induced stress is starting to roll in. Between holiday travel, frantic gift buying, surly family members and countless other deadlines, you need a break, kid. To take the edge off this season, try slipping into some slub. This loosely knit, super-soft fabric is so comfortable, you’ll feel like you’re sitting on your couch, watching old movies and eating bon bons…well, almost.
But just because slub feels like your favorite jammies, doesn’t mean it looks like them. This popular second-skin cotton takes the form of a plethora of fashion-forward styles like Alternative’s Palm Springs Slub Throwover (also part of our new Holiday Gift Guide!). Chances are, you’ve probably seen slub, but if you’re not familiar with it, here’s the rundown: slub is a stretchy, versatile fabric made with unrefined cotton yarns which give it vintage-inspired striations.
For more info, check out this video from our very own Chief Creative Officer, Greg Alterman.
For more of Atlernative’s bestselling slub styles, try The Roomy Slub Tee for women, The Unisex Dean Slub Crew and The Unisex Joey Long-Sleeve Slub Crew—all brand new styles this season.




mmm . . . i'm crossing my fingers in hopes that i win some of that lovely slub swag on monday ; )
Posted by: kambra rochelle | November 19, 2009 at 04:38 PM