Last Friday, Alternative was chosen as (drumroll please) a Fashion Week Daily Obsession! In the fashion biz, that's pretty much the equivalent of Martin Scorsese seeing your high school play and then casting you in his next film. The phrase "YESSSS!!!" comes to mind, but only kinda sorta covers it.
What was it about Alternative they liked so much? Our "perfect borrowed-from-your-boyfriend-charm" and the entirety of our Think Earth campaign. Finally - someone as obsessed with our comfy cozy/eco-conscious lifestyle as we are! Love it!
But what about you? Have you tried our buttery soft Eco-Heather or Organic collections? YOU HAVEN'T? Well, honey, you better check 'em out...and then you'll be obsessed with us too!
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