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We had a great time at this year's SXSW, where we set up a pop-up store (above) just outside Austin's famous Radio Room. The bands were awesome and so were the fans. Here's a preview of our photos from the event:
Continue reading "SXSW: So Long, and Thanks For All The Fun!" »
We love that Brian Lichtenberg...and his leggings too! Which is all the more reason we can't wait for his invite-only runway show at the lofts in the Lady Liberty building in the heart of the LA fashion district. It goes down this Saturday, March 21, at 9 p.m. Lichtenberg has also collaborated with Alternative to create an exclusive tee for all attendees, which is printed on our Men's Perfect Crew in Black.
Nicole Richie loves us! She talked to People magazine this week and clued them into her favorite fashion must-haves - and our burnout tank made the list.
Get your OWN burnout tank: CLICK HERE!
We promise it'll be one of your new favorite things, too!
And check out the rest of our burnout collection for more styles in this totally to-die-for super soft fabric.
Red Cortez is the opening act on a nationwide tour with Morrissey at the moment, and you know what...that should say it all. If Morrissey picks your band to open for him, then I'd say you are good to go. But that's just me. Find out for yourself by listening to them on our music player!
Continue reading "Red Cortez Is Now on Alternative's Music Player" »
Ladies and Gentlemen, we kindly request you join us in welcoming the one and only People's Revolution! (Sound familiar? Perhaps you've seen them on MTV's The Hills.)
We are so excited to work with Kelly Cutrone, Emily Bungert, Robyn Berkley, and the rest of their amazing staff. Fun events and collaborations are already in the works, so stay tuned...the Revolution has just begun!
Have a Media Inquiry? Please contact Molly Raney: molly@alternativeapparel.com
Today's burning fashion question: what does one wear on a race to Witch Mountain? Eco-Heather, of course! Behold cabdriver Jack Bruno (played by Dwayne "The Rock" Johnson) looking all muscle-bound and heroic in our Eco-Heather Crew on the set of Race to Witch Mountain, which opened on Friday.
