Alternative Apparel Blog

Alternative Celebrates Mardi Gras, Supports Gulf

Photo Credit: www.thelifeofluxury.com

It's Mardi Gras!  And nowhere in the world is it celebrated like in New Orleans, LA, where the French Quarter transforms into a gigantic party filled with libations, dancing, parades, and some of the greatest music in the world to keep the festivities going.

Alternative Looks: New York Fashion Week

Today is a sad day in Fashion Land, as we see the end of this year's spectacular New York Fashion Week.  Despite worries that Bryant Park cancelers like Betsey Johnson signaled a less-than-amazing season, we've seen some seriously inspiring pieces over the past 10 days.  Here are some of our favorite looks from this year...and how to recreate them with your favorite items from Alternative!

Look #1: Neutral Dresses

Costello Tagliapietra 2009 and Alternative Orange Label Drape Dress.

Alternative & The People Speak @ MoMA

Victoria Schweizer
photo credit: patrickmcmullan.com

The MoMA event for The People Speak went amazingly well, and we have pictures! We are so happy that we were able to be a part of this moving night.

Please click the picture above to view more pics from the event.

Next week we will have a nice little write up about the film and his experience at MoMA from Alternative's COO, Evan Toporek. 

Street Performers Inspire our Pima Cotton Photo Shoot

If you ever wondered how Alternative finds inspiration for its imagery, you're about to find the answer: our very own Petecia! She works tirelessly to create the look and feel we've become known for. Here she describes her inspiration our Pima Cotton photo shoot: Street Performers!

I was talking with my friend Tay, pianist in Dawes, about life and whatnot, our dreams and aspirations, when he leaned over to me and whispered, “Petey, I just wanna play the piano.” And that’s all the boy does.  He doesn’t need more as long as he can touch his fingers to those black and white keys.

Alternative Proudly Sponsors David Foote's "No. 10" Limited Edition

Photo: davidfootestudio.com

David Foote adapts one of his favorite paintings, titled "No. 10," into ten different functional items that his viewing audience could interact with on a daily basis. To do this he chose ten brands that he venerated for their design aesthetic. He incorporated his design not only on our Men's Perfect V-Neck but also with skateboard decks, shower curtains, ottomans, necklaces and more. On top of all this, he donates eighty-five cents from every dollar to support the research at St. Jude Hospital.

Slumdog's Dev Patel = Total Cutey

The Daily Show With Jon StewartM - Th 11p / 10c

Dev Patel

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Someone at the office recently showed us this clip of Dev Patel on the Daily Show, and were like, seriously? He's so cute!  Not only is he nice and funny, but he is a clear departure from the Teen Trashzilla mentality that recently catalyzed the demise of so many young stars.  To get to know this refreshing face, let's take a look at some fun facts: