Alternative Apparel Blog

Inside Alternative: Tiffany Ruiz

Street fashion aficionado and design extraordinaire, Tiffany Ruiz is the latest addition to Alternative’s Los Angeles Design Lab. Coming from a lifelong interest in fashion which led her to a design career, this California girl has what it takes to create super comfortable and fashionable pieces for our brand. As Alternative’s Women’s Designer, Tiffany brings tons of creative ideas to the inspiration board in order to build the brand’s seasonal collections.

Oasis of Color: Spring 2012

It started with a trip to Palm Springs...

One sunny day last summer, we went out looking for inspiration deep in the California deserts. We scratched down a short punch-list, grabbed a bunch of cameras and mapped our pathway. We found that the gritty, honest aesthetic of Palm Springs was our creative canvas for our spring 2012 collection.

Inside the Brand: Project Alternative

Last night, members of the Alternative family gathered together at our headquarters to participate in a competition inspired by the popular fashion design television show, Project Runway. Atlanta and L.A. employees with a wide range of fashion design backgrounds entered into the Project Alternative competition. Some had a head start as they are designers in our L.A. office, while others had a chance to express a rarely seen creative side as members of our Warehouse, Human Resources and Customer Experience departments.

Leading Ladies Like Alternative

Fashion icon and Hollywood all-star, Charlize Theron, sported Alternative at a recent Lakers game in L.A. The actress looked amazing while wearing our Burnout Deep V-Neck with Pocket tee as she and a friend cheered on their team from the front row. Doesn't she look amazing?

As Seen On: Are You There, Chelsea?

Chelsea Handler is one funny lady on her nightly talk show and in her hilarious books, and now NBC has created a sitcom based on her popular book, Are You There, Vodka? It's Me Chelsea. Although this time the show isn't starring her - it features Handler look-a-like Laura Prepon instead - and in next week's OK! magazine, Prepon poses in Alternative's Burnout Deep V-Neck with Pocket Tee in Violet. Check out the new sitcom "Are You There, Chelsea?" tonight (January 11th) at 8:30 pm ET on NBC. We might just see more of Prepon rocking other Alternative styles!

Keepin' it Raw with Harmless Harvest

It’s always enlightening to chat with someone who is really passionate about what they do. There’s something about the spark and enthusiasm that Harmless Harvest co-founder Justin Guilbert has that makes you automatically like his product, even if you’ve never tried it.